Staff Chat: Vicki Wineland, Director of Event Marketing

Our December Staff Chat feature, Director of Event Marketing Vicki Wineland, marks her five-year anniversary at Brenau this month.

As director of event marketing Wineland works in Event Services, which she said “ involves a tremendous team effort.”

“Our job includes consulting with clients on their needs and expectations for their meetings, conferences, performances and other events,” said Wineland. “This includes internal and external clients. Once we understand what is needed, we enter the reservation, create the contract and coordinate services between various departments including facilities, theater services, housekeeping, catering, security, IT, outside vendors and all of our event staff.”

Wineland said she loves seeing the happiness and excitement on a client’s face when Event Services pulls off a great event. “We aim always to exceed expectations,” she said.​

Vicki Wineland dressed as "How Now Brenau Cow" during the 2016 Halloween Costume Contest.
Vicki Wineland dressed as “How Now Brenau Cow” during the 2016 Halloween Costume Contest.

For each event she creates drawings of the event set-up so facilities knows where to place tables, chairs and other equipment. She also keeps up with changes in Brenau’s reservation software and keeps the Facebook page and the marquee on Jesse Jewell ​Parkway current.

“Our department is constantly striving to ensure that all rentable spaces are utilized to their best capacity,” she said. “In that way, the buildings are hopefully still generating some type of income whether class is in session or not.”

Wineland has been a marketing director for various companies since 2000.​ She was working as manager of the former Georgia Mountains Center for the City of Gainesville when Brenau took over the facility, now known as the Brenau University Downtown Center, which means she has essentially held this position for seven years.

“The university offered to bring the staff for the GMC on board,” she said. “It was an easy decision to make the transition to an organization that offered so many opportunities to share and expand my knowledge.”

Wineland continues to expand her knowledge as a student at Brenau as well, and is working on a business degree.

Born and raised in Michigan, Wineland said her family of five – including three preschool-age children at the time – “escaped the great frozen North and migrated to the South” in 1987. Today she lives in Clarkesville and has three grown children and eight grandchildren. ​