Brenau Executive Director of Recruitment Nathan Goss has been selected as a presenter for the University Business Tech Conference this summer in Orlando, Fla. His presentation titled CRM (Customer Relationship Management) and Admissions – Cultivating Relationships explains how detailed, automated workflows allow teams to cultivate relationships with varied applicants.
Goss says that the process works because the CRM software facilitates the generation of communication strategies for various campus-based events and goes beyond just asking for documents to complete applicant files. “We have found that if an applicant attends a campus event (i.e., Information Session, Registration, Winter Weekend, etc.), they are more likely to apply and complete their admission files.”
Break a leg, Nathan, and wave to Micky for us.