Young Entrepreneur Tells How to Dress Up Your Life

Derrick Case, owner of Dress Up Boutique in Gainesville, appears at a special program sponsored by the College of Business & Mass Communication on Monday, March 26, at 5:30 p.m. in the lobby of the Jacobs Building on the Gainesville campus. “He is young and dynamic and his story is relevant to our students,´ said Business & Mass Communication Dean Bill Lightfoot. “In an economy where big dreams seem dismal, Derrick inspires hope and demonstrates what can come from a simple idea added to a little determination and ambition.”

Case, 26, began his professional career at 19 as a partner at a Fitness Center while going to school full time at North Georgia College & State University. After selling the business and graduating from college, he went to work in corporate sales at IKON Office Solutions. His wife, Danielle, running her family´s hair salon, came up with an idea for something else for her husband to do. Five weeks later they opened their first store in their home town of Dahlonega to target college female students. Derrick quit his job in 2010 to run the business full-time and now has four additional locations and 26 employees.  

Thursday, March 15, 2012